Awareness: Because the rise of Delta in 2022 put so many unknowns back into the market we launched a Black Friday Campaign for the entirety of November to shine the light on Black owned business through various platforms. We also organized and hosted a Black Business up on Black Friday all with a focus around increasing the awareness and driving direct revenue to businesses with an arc leading into early Q1 2022.
Direct Grants: Since 2020, we have directed around $200,000 in direct grants and support to Black owned businesses. Most of these in the form of micro grants ($500-3000) that allow us to help support a specific need or initiative. Each one of the participating businesses in the Black Friday campaign received a grant.