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Sounding like a great idea: Q&A with Audibility

audibility-detail

Portland startup Audibility is closing in on the end of a successful campaign on Kickstarter, designed to help fund the first production run of their personalized headphones. The company is also part of the current cohort of the Portland Development Commission’s Startup PDX Challenge, a program designed to help early stage founders from communities of color. We took a few minutes to sit down with Audibility cofounder and chief operating officer Gilbert Resendez to hear more—ahem—about this young Oregon company.

What was the genesis of Audibility?
Long story short, we worked together on projects for our respective programs at the University of Portland. We wanted to develop a business model that worked to address a lack of access to hearing aids for those with hearing loss. With this in mind, Audibility was born as a consumer headphone company that aims to improve everyone’s listening experience through well designed custom fit headphones for everyday listeners, and access to hearing aids through our partner foundation.

How did you go from just an idea to where you are today?
We started with form in this concept while we were students at the University of Portland in our respective academic programs. From there, we applied for and received the Dean’s Innovation Challenge award at UP. This allowed us to begin working on product development. And after winning a spot in the Startup PDX Challenge, we began to receive the resources to carry out our vision for Audibility. Because of all of that combined support, we’re happy to see our Kickstarter campaign meeting our goal.

The headphone market seems like one that is extremely crowded. How is your product different? Who are you initial target customers?
Everyone’s ear is different. Just like a fingerprint. But the majority of earphones and headphones are not made to fit a generic ear shape.

At Audibility, we recognize the need to customize headphones to ensure comfort and quality. While other custom-fit options do exist, they often require excessive time and money as they require users to visit an audiologist for fitting, or to send images of their ears. Audibility headphones are a “one-stop” solution to achieving an affordable and custom fit.

audibility-boxingTalk a bit about the concept and design of the earphones. Was there a lot of trial and error around the engineering?
Our earphones are uniquely designed to accommodate our custom molding material. The molding material is a silicon-based putty that comes in two parts. Upon mixing the molds, the user will have approximately ten minutes to secure the mold to our earbuds before the material cures into a flexible rubber that maintains the contours of the users EarPrint. In our development process, it was fairly easy to find the right molding material, considering that material very similar to ours is used regularly in audiology for fitting ear-molds for hearing aids. Our cofounder Brian Carter wears hearing aids and was very familiar with this process. The challenges in development came in our industrial design of the earbuds. Our earbuds are designed with gaps in the casing that allow the custom molding material to form in and around the earbud to secure the earbud and become one unit. We used 3-D printing, amongst other rapid-prototyping tools, to iterate several designs and find the best, most fool-proof design possible for our Audibility Customs.

I assume human error is built into the model. People will mess up the fitting. Will you send replacement material if they reach out and say that it doesn’t fit exactly right?
Yes we will! We also provide enough molding material in our initial package for the user to do their fitting again if needed. In the coming months we will also provide instructional videos on our website to assist this process.

Talk a bit about the commitment to give back to the Hear the World Foundation.
For every product that we sell, we’ll give 10% of our revenue to Hear the World Foundation. From the beginning we’ve been strong believers in making sure people have access to hearing aids. Again, with Brian wearing hearing aids, we feel like we have a personal connection to that cause. This is our way of supporting that mission of giving hearing aid access around the world.

Where do you see the company in one year? Three to five years?
In a year we want to develop our online sales strategy and develop our ecommerce platform. In three years, we want to have multiple products surrounded by this idea of having a custom audio experience. By five years, we hope to have been acquired or developed some kind of larger partnership that allows us to eventually exit.

For more information, visit Audibility, follow Audibility on Twitter, or like Audibility on Facebook.